Marketing

Idealweb Support Your Marketing in these area

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Branding

We can help you develop and shape your online image and branding so your customers recognize your business and identify with your services naturally.
When creating your website, we aim to establish this relationship clearly. Gaining your customer’s attention and trust is essential. From there we can provide you with solutions for your website usability, functionality, security and standards.

An indispensable analysis and statistics tool, GA (Google Analytics) provides information about visitors to websites. This information is particularly relevant to marketers. GA tracks visits from all referrers, including pay-per-click networks, search engines, ads and email marketing. When intergrated with Google’s Adwords, online campaigns can be monitored for performance. GA analysis can also pinpoint visitors’ referrers, duration of visit, web pages browsed and geographical location.


Blogging

According to Hubspot, small businesses that blogged had 55% more traffic and 97% more incoming links than non-blogging small businesses. This means blogs appeal to more traffic and links than static websites on average. SEM and SEO help you to make blogs accountable and traceable back to a predetermined goal which has been established and is achievable.

Newsletters
Designing newsletters which include ads in standard sizes are shown to drive higher click-through rates, building relationships that drive leads, sales, engagements and retention. An added benefit of an e-mail newsletter is as a vehicle to earn third-party advertising revenue for your business.

E-mail marketing

The Email marketing campaign builds a stronger connection between your existing and potential customers, expands the customer database through email campaigns, increases brand awareness by producing online promotions and competitions that enhance sales activities, and develops brand loyalty by improving integrated marketing communication through various forms of email to improve sales overall.